men Apparel New Arrivals

The rest of your kit is honed to perform—now the Trail Run Crew Sock extends that level of attention to an unsung piece that can make or break your day. Lightweight and breathable with a closed-hole mesh upper, this sock is minimally cushioned for a responsive feel and features strategically placed silicone grips for a fit that’s snug but not compressive and stays in place.

Crafted to help HOKA trail athletes fuel on the go when every second counts, the Trail Race Short keeps chews, gels and other essentials at hand in three sleek anti-bounce waistband pockets. With perforated AirDots on the outside and a wicking, anti-odor treated brief liner on the inside, every detail is sorted for high performance. And for bonus points, the dual-entry drawcord is designed for smooth pairing with additional running belts.

A must-have essential in any athlete’s training arsenal, the Skyform Half Zip delivers a versatile layering piece with soft, quick-dry jersey. Designed with an elongated zipper to vent on the fly, this slim-fit silhouette lives up to the hype with an anti-chafe zipper guard and stealthy side zip pocket designed for stashing your keys or card.

Whether it’s zipped up to its scuba-style hood, conveniently strapped to your hand with its built-in elastic bands or completely forgotten in the corner of your hydration vest, the Skyflow Wind Jacket is designed for adaptability in fickle conditions. Made of light-but-tough Aeroshell™ material, it’s water-and wind-resistant and built to take the knocks of trail life. And with its streamlined, minimalist design, it packs into its own pocket for easy storage.

Made for life in the fast lane, our Race Day Singlet delivers a breathable, barely-there layer with quick-dry jacquard knit. Designed in tandem with elite HOKA athletes to ensure this race-kit essential provides pinnacle performance properties, we’ve cued up anti-chafe hems, a reflective logo, and smart side vents for maximal movement.

A technical trail racing tee that’s built for the long haul, our Race Day Short Sleeve offers a comfort-first collar construction that pairs effortlessly with a pack. Engineered from a fast-drying honeycomb textured material, we’ve included an odor-fighting HeiQ Mint technology and smart side vents for maximal movement during tenacious trail efforts.

Rounding out our family of staple socks, the Quarter Run Sock now comes in a three pack, perfect for stocking up.

Rounding out our family of staple socks, the Quarter Run Sock now comes in a three pack, perfect for stocking up.

Providing the protection you need to get outside in winter weather with a water-repellant finish, the Hybrid Run Pant delivers additional coverage via lightweight stretch woven fabric at the front and interlock knit at the back. This slim-fit silhouette affords a tapered leg for maximal movement, water repellency treatment, and easy access back storage pockets for stashing the essentials.

A shorter version of our signature Novafly Run Tight, go-to silhouette delivers the same supportive, locked-in feel. Designed to be worn alone or paired with shorts, the Half Tight is outfitted with a drop-in pocket for your cell, zip pocket for keys/credit card, and a pass-through pocket at the rear to stash a discarded tee or provide quick access to nutrition.

Our No-Show Run Sock lives up to its name, designed with an ankle-grazing height that virtually disappears on-foot. Crafted with engineered arch support and seamless toe construction, this low-pro sock was made for mileage.

Our HOKA Mosaic Tee combines futuristic geometric shapes and elements of nature to create an artful new take on our logo. With the Fly Human Fly motto scribed on the front, these tees are made with crisp 100% cotton from the Better Cotton Initiative and ready to celebrate the art of movement.

An elevated take on the everyday staple, the Lifestyle Crew Sock puts a HOKA spin on a classic style. Soft ribbing and compressive arch support work together for a fit you’d expect with our high-performance chops while extra terry cushioning on the footbed and Achilles provides a luxurious feel you’ll look forward to sliding your feet into. With subtle styling and an embroidered logo, this sock is ready to move with all your fits.

The lowest cut of all our socks—below the ankle bone—the Invisible Sock disappears in all our running shoes. Ribbing and silicone gel strips keep it from sliding, and a cushioned toe and heel counter keep the fit comfy. Only the protective back tab may be visible to cushion from friction and hint at what’s inside.

Listening to our athletes and fans, we honed the design for even more comfort and breathability through the miles. New mesh side panels increase ventilation, and the softer brim is more shapable. We also swapped in a wide webbing-and-buckle closure for a comfier fit and topped it off with reflective ticking on the webbing for visibility and an embroidered HOKA bird logo.